# SegmentStream MCP

> MCP server providing AI with a full measurement engine including cross-channel attribution, incrementality testing, budget optimization, and campaign execution across 30+ ad platforms and CRM systems. It offers read-write capabilities grounded in independent measurement data, enabling agentic AI marketing analysis.

- **URL:** https://segmentstream.com
- **Category:** Marketing
- **Tags:** Read Write, Attribution, Optimization
- **Updated:** 2026-04-30 11:25
- **Canonical page:** https://mcpserver.ever.works/items/segmentstream-mcp

## Details

## Overview

SegmentStream MCP turns AI assistants into agentic marketing analysts by exposing nine core measurement technologies built over seven years for managing $100M+ ad spend.

## Features

- Identity Graph for cross-device user profiles
- Cross-Channel Attribution for accurate ROAS/CPA
- Self-Reported Reattribution for dark funnel channels
- Marketing Mix Optimization for automated budget reallocation
- Incrementality Testing with geo holdouts and synthetic controls
- Signal Quality with synthetic conversions via CAPI
- Visit Scoring with ML-based session assessment
- Predictive Lead Scoring and Customer LTV Prediction
- 30+ turnkey integrations (Google, Meta, TikTok, LinkedIn, etc.)
- 100+ pre-built skills for performance analysis, anomaly detection, reporting
- Data stored in user's BigQuery for no lock-in
- Shareable reports with live links and PDFs

## Pricing

Subscription required.

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