SegmentStream MCP

Overview

SegmentStream MCP turns AI assistants into agentic marketing analysts by exposing nine core measurement technologies built over seven years for managing $100M+ ad spend.

Features

• Identity Graph for cross-device user profiles
• Cross-Channel Attribution for accurate ROAS/CPA
• Self-Reported Reattribution for dark funnel channels
• Marketing Mix Optimization for automated budget reallocation
• Incrementality Testing with geo holdouts and synthetic controls
• Signal Quality with synthetic conversions via CAPI
• Visit Scoring with ML-based session assessment
• Predictive Lead Scoring and Customer LTV Prediction
• 30+ turnkey integrations (Google, Meta, TikTok, LinkedIn, etc.)
• 100+ pre-built skills for performance analysis, anomaly detection, reporting
• Data stored in user's BigQuery for no lock-in
• Shareable reports with live links and PDFs

Pricing

Subscription required.